In a single word quality is the start and this of course means understanding what makes a great website.
All the best brands have quality and to give a new business a chance to develop their own brand they should be looking to emulate that.
By far and away the decision makers like to find information about a company not by mainstream advertising but quality presentations. If the site looks cheap it’ll show and it’s unlikely to attract any business at all.
Equally a slick video can work wonders so if you want one do not employ your daughter and the cat and film it yourself. Spend as much as you can afford on a professional production.
A Digital agency London also discovered that a good quality video gives consumers the distinct impression that the company can be trusted.
Quality content can help boost search engine rankings and content marketing has to be included in any start-ups budget.
In 2015 the importance of mobile optimization really came to be understood with the whole world now the market 24/7 so optimizing the website for mobile devices is no longer an option; it’s a necessity.
Confusing websites that offer too much information on mobile pages will not impress a user in a hurry so testing out a new site on friends will always get helpful criticism.
Google now place higher value on content over keyword optimization and the days of stuffing these words into blogs no longer fools the algorithms.
It’s hard not to over-emphasise the importance of getting stage one right and that is the web pages. This done well reveals your mission which in turn helps create a brand. A great website that not only looks good must also be maintained to the same high standard.
Social media has also become an integral part of getting across the message and all those different channels should be looked at as you will discover one or more may be one of the best ways of promoting the business.