Website Design Can Be Bad For Business

When a new ecommerce entrepreneur begins with the help of a good agency to create the web pages the one most important and obvious point must be understood and that is to know your target audience.


Then you can start to think about why they should come to you and not one of the thousands of competitors. That’s tricky and if you have no clear reason why they should come to you then save your money and go back to the day job.


If you continue on the journey then the appearance of your website can never be over stated. It has less than a second to attract and keep the viewer so something on the front page must grab their attention and in most cases this is a cool and simple design.

It is essential that a Web design agency London or someone closer to home should become your partner at this stage.



Common mistakes include the less than clear front page information that tells the person looking at your site exactly what is it about you that makes you think they can connect. Ideally you want them to know exactly why you should provide the goods or service and treat them almost as a friend.


Unorganised content is another turn-off and you may be overloading the site with unnecessary information. You might even be so knowledgeable about your product that you write assuming the viewer has the same knowledge or is even remotely interested.

Again, it’s always good to have friends being totally honest about your site and you’ll be surprised to find out how many think it’s too disorganised with too much information. If you want you can always leave a spot for a regular blog that can be accessed at the top or bottom of the page.


If people start reading and commenting on your blogs it’s a sure sign they’re potential or real customers.


The next three common mistakes are usually inter-related and begin with navigational problems. If navigation is difficult then the second error may have occurred and there is too much text.


Too much and too little are one and the same but getting the balance is a fine art.