When used correctly, AdWords campaigns can massively increase your business’s profits. When used incorrectly, it’s simply a redundant overhead. In order to get the best out of your AdWords campaigns, it’s important that you understand the strategies that work best. Below, we’re going to look at some of the best strategies that you can incorporate in your AdWords campaigns.
Go It Alone? Or Use the Experts?
One of the first things that you need to think about is whether you want to engage the services of a PPC agency. These people have the knowledge and expertise required to deliver you a strong and successful campaign, but they can be expensive, especially if you use an AdWords agency London.
However, going it alone can also end up costing you a lot of money, and leave you with nothing to show for yourself. 10 years ago, the internet was very much open to anyone with a modicum of tech knowledge. Today, though, it is professionalised. To make the best of your AdWords campaigns, you need to study the process very carefully. It can take weeks and months to get to grips with the basics, and even longer to become an expert.
If your business can afford it, it’s better to use an AdWords agency. Sure, and an AdWords agency London may well be expensive, but they should more than cover this cost with an increase in revenue.
If you opt to use an agency, then you might as well stop reading now – unless you want to use the information below to assess their performance. If you want to go it alone, read on, because these tips will help you immensely.
Call to Action
If you know anything about marketing – and AdWords is a marketing technique – then you know that you need a call to action. You must tell your customers what you want them to do. For example, if you have the perfect Christmas jumper, say something like ‘Stand out from the crowd with a Fair Isle Jumper’. (You might need to hire a copywriter to help you write a persuasive call to action)
Be Upfront and Clear about Prices
If you can, include something about price in the ad. People hate being tricked into following links, only to find that the product/service is massively over inflated in price. Let them know before they decide to follow the ad, whether it’s something that fits within their price bracket, or not. This will save you money on your campaigns, because it will direct mostly those people who are willing to buy.
Always Include a Relevant Keyword
Keywords are like the fuel of AdWords. They drive the traffic to your site, but not only that, they drive relevant traffic to your site. When you choose your keywords, you have to be very careful. It needs to describe your product or service as closely as possible and stand out from your competitors keywords. You can learn more about keywords from Google. They have a wealth of information about choosing relevant and strong keywords.